What Is UPF Clothing — and Does Your Child Really Need It?

You’ve probably seen the label “UPF 50+” on swimsuits and sun hats. But what exactly does that mean? And is it something your child actually needs?

If you're spending any time outdoors this summer (and we hope you are!), understanding UPF can help protect your child’s skin — and save you from constantly chasing them down with a sunscreen bottle.

☀️ What Is UPF?

UPF stands for Ultraviolet Protection Factor, and it’s the clothing equivalent of SPF for sunscreen. A fabric rated UPF 50+ blocks 98% of the sun’s harmful rays — including UVA and UVB — which are known to cause sunburns, premature aging, and long-term skin damage.

👶 Why Kids Need It

Children’s skin is more sensitive to UV damage than adults’. And while sunscreen is great, it needs frequent reapplication — especially after swimming or sweating.

UPF swimwear and hats give reliable, all-day protection without the mess, the meltdown, or the missed spots. It’s sun safety, simplified.

🧢 What to Look For in UPF Clothing

• UPF 50+ rating 

• Full coverage designs (long sleeves, high necks, wide brims)

• Chemical-free fabrics (many are protective due to weave and construction, not coatings)

• Comfortable, quick-dry materials that kids will actually want to wear

🏄 Our Favorite Picks

At Sunguard, all our suits and hats are made with UPF 50+ fabric that’s soft, breathable, and built for beach life. Whether you're paddling out, tide-pooling, or just soaking up sun, your kids are covered.