UPF stands for Ultraviolet Protection Factor and indicates how much of the sun’s UV rays are absorbed by the fabric before it reaches your skin. A UPF rating of 50 means that only 1/50th (or 1%) of the UV radiation (both UVA and UVB rays) can penetrate fabric, thus indicating how effective the clothing is from blocking UV rays.

S K I N C A R E   F A C T S

  • 1 in 5 Americans will develop skin cancer in the course of a lifetime, a 300% increase in skin cancer incidences over the last 40 years.
  • Avoiding sunburn when young can reduce the chances of developing melanoma by as much as 78%*.
  • 50 Million People treated annually for skin cancer
  • The sun's ultraviolet (UV) rays can damage your kids skin in as little as 15 minutes, even on cloudy or overcast days. An overcast sky doesn't block UV rays
  • Sun exposure is the #1 cause of premature aging. 90% of skin cancer stems from sun exposure.
  • Childhood sunburns are the leader in causing skin cancer later in life

W A Y S  T O  S T A Y  S U N  S A F E

  • Apply abroad-spectrum sunscreen 20 minutes before going in the sun and don't forget to reapply
  • Avoid Sun Peak Hours, 10-4
  • Don't forget Hat and Sunnies with your Sunguard Swimwear
  • Use a combination of shade, sunscreen and clothing.
  • Keep babies in the shade, particularly under 6 months of age
  • Wear Sunguard Swim for UPF 50+