Privacy policy

Last updated: April 23, 2026

This Privacy Policy describes how Sunguard Swim LLC ("Sunguard Swim," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from sunguardswim.com (the “Site”), contact us, or otherwise interact with our services.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

Contact Information

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Sunguard Swim LLC
850 Front Street #7936
Santa Cruz, CA 95060
United States

Email: Hello@sunguardswim.com

Personal Information We Collect

We may collect the following categories of personal information:

Information You Provide to Us

When you place an order, subscribe to emails, contact customer service, enter a promotion, or otherwise interact with us, we may collect:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment details (processed securely through third-party payment providers; we do not store full credit card numbers)
• Order history
• Communications you send to us

Information Collected Automatically

When you browse our Site, we may automatically collect:

• IP address
• Browser type and device information
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Search terms used on our Site
• Cookie identifiers and similar technologies

Information from Third Parties

We may receive information from service providers and partners such as:

• Shopify
• Payment processors
• Shipping carriers
• Analytics providers
• Advertising partners

How We Collect Information

We collect information:

• Directly from you
• Automatically through cookies, pixels, log files, and similar technologies
• From service providers that help operate our business
• From marketing and advertising partners where permitted by law

How We Use Personal Information

We use personal information for the following purposes:

• Process and fulfill orders
• Provide customer service
• Process returns and exchanges
• Communicate with you about orders
• Send promotional emails or SMS (where consented)
• Improve our website, products, and customer experience
• Prevent fraud and unauthorized transactions
• Personalize content and advertising
• Comply with legal obligations
• Enforce our terms and policies

Sharing Personal Information

We may share personal information with trusted third parties that help operate our business, including:

• Shopify (ecommerce platform)
• Payment processors
• Shipping and fulfillment providers
• Email/SMS service providers
• Analytics providers (such as Google Analytics)
• Advertising platforms (such as Meta, Google, Pinterest, TikTok, or similar services)
• Professional advisors (legal, accounting, insurance)
• Government agencies or law enforcement when legally required

We do not sell your personal information for money.

Cookies and Similar Technologies

We use cookies and similar technologies to:

• Operate the Site
• Remember preferences
• Analyze traffic and performance
• Personalize shopping experiences
• Deliver relevant advertising

You may manage cookies through your browser settings. Disabling cookies may impact site functionality.

You may also opt out of certain targeted advertising through:

• Digital Advertising Alliance: https://optout.aboutads.info/
• Network Advertising Initiative: https://optout.networkadvertising.org/

Marketing Communications

You may opt out of promotional emails by clicking the unsubscribe link in any marketing email. You may still receive transactional emails related to orders or account activity.

Data Retention

We retain personal information for as long as necessary to:

• Fulfill orders
• Provide customer service
• Maintain business and tax records
• Prevent fraud
• Comply with legal obligations
• Resolve disputes

When no longer needed, we delete or anonymize information where feasible.

Security Measures

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no internet transmission or storage system is guaranteed to be 100% secure.

Children’s Privacy

Our Site is intended for parents, guardians, and adults purchasing children’s products. We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information to us, please contact us and we will take appropriate steps to delete it.

Your Privacy Rights

Depending on your state or country of residence, you may have rights including:

• Access personal information we hold about you
• Correct inaccurate information
• Delete personal information
• Obtain a copy of your information
• Opt out of certain targeted advertising or profiling
• Limit certain uses of sensitive data where applicable

To exercise rights, contact: Hello@sunguardswim.com

We may verify your identity before processing requests.

California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including the right to know, delete, correct, and opt out of certain sharing of personal information for cross-context behavioral advertising.

California residents may submit requests by emailing Hello@sunguardswim.com.

We do not knowingly sell or share personal information of consumers under age 16.

Colorado, Virginia, Connecticut, Utah and Other State Rights

Residents of certain U.S. states may have additional privacy rights under applicable law. To exercise those rights, contact us at Hello@sunguardswim.com.

International Visitors

If you access our Site from outside the United States, your information may be transferred to and processed in the United States where privacy laws may differ from your jurisdiction.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

Do Not Track Signals

Because there is not yet a consistent industry standard for responding to browser Do Not Track signals, our Site does not currently respond to such signals.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.

Complaints

If you have concerns regarding our privacy practices, please contact us first at Hello@sunguardswim.com. If applicable under your local law, you may also have the right to contact your local data protection authority.