BUILT IN SUN
PROTECTION

SUMMER DAYS WITH PEACE OF MIND

SUN PROTECTION
MADE EASY

LESS SUNSCREEN, MORE STOKE!
UPF50+
Ultimate Sun Protection

UPF (Ultraviolet Protection Factor) is a rating system used to measure the effectiveness of clothing and fabric in blocking out harmful UV rays from the sun. UPF 50 is the highest rating, meaning it blocks out 98% of UV radiation. Clothing and fabrics with a UPF rating of 50+ are considered very effective in protecting skin from the sun's harmful rays.

UPF ratings are important to consider when choosing clothing for kids, especially for those who spend a lot of time outdoors. Opting for clothing with a high UPF rating can help reduce the risk of sunburns and skin damage, and provide extra protection for delicate skin.